I'm Avalon.

I approach business challenges like adventures into the unknown.

What have I been up to?

 
1.png

Guiding 100+ clients on their journey to implement cutting-edge marketing software.

 

3.png

Traveling to Colombia and launching a brand (and business) built from scratch.

2.png

Diving into marketing challenges for clients as a digital marketer.

  • Freelance Digital Marketer
  • 2017 - present

Like a good pioneer,

I have a flexible skill set.

 

Digital Marketing

I got started in marketing at Salesforce.com by advising clients on how to use Marketing Automation software to improve their B2B marketing efforts.

When I got to Colombia Immersion, I took charge of building the brand from the ground up.

Then I ran all marketing for the organization including:

  • Social Media Marketing
  • SEO & Content Marketing
  • Event Marketing
  • Facebook Advertising
  • Google Analytics
  • Creating and managing our website 

The strong branding helped our organization stand out in an increasingly crowded market, allowing us to successfully open (and fill up!) two branches of the school in two years.

We grew from 2 monthly students to 120+ monthly students; from $600 to $30,000+ monthly revenue.


Client Experience

I've been excited about providing great customer experiences ever since I was 15 years old examining people's foot stride for signs of pronation at my local running shoe store.

At Salesforce, I ensured client happiness for 100+ business owners, marketing managers, CEOs, and VPs as I helped them get comfortable with a powerful new business tool.

At Colombia Immersion, I developed the entire client experience for the business. I get chills to hear about the "incredibly friendly and relaxed but professional vibe" of the school where "the atmosphere is more of a family gathering than a school."

My goal is to entertwine functional business systems with delightful customer experiences.

 

What am I like?

 

A strategic thinker...

I can think high level as well as dig into details. I like to problem solve intelligently to come up with business systems that work.

...with creative vision.

I express my creativity in brainstorming sessions and on the internet writing compelling website content, blogs, and social media posts.


A people person...

I love working with people and have international experience collaborating across cultures to manage projects & run meetings.

...who works well independently.

I care about the work I do and seeing a project succeed, so I take pleasure in research and writing work that involves alone time. 


 

 
 

Would we work well together? Let's talk.

I'm available for collaborations, freelance projects, and to exchange ideas. Fill out this handy form or connect with me on LinkedIn.

Name *
Name
color-3.png