Experience

Content Editor                          

Monterey Bay Aquarium

February 2019 - Present

I work with the digital content team at the Monterey Bay Aquarium, from writing website copy to editing email campaigns to designing digital ad campaigns. I help create web content that is clear, correct, follows our style guide — and delivers results.

Digital Marketer                           

Freelance

December 2017 - Present

I help make the lives of small business owners and startups easier by creating content, consulting on strategy, and managing social media across channels.

 

Marketing and Communications Manager                

Colombia Immersion - Medellín, Colombia

2015 - 2017

I worked with founding partners to launch a start-up Spanish language school, growing the program from two to 52 weekly students. In addition to setting up (and constantly improving) school operations and internal processes, I was responsible for all marketing activities, including:

  • Writing content for blog, website, and social media

  • Sourcing and managing freelance writers and marketing consultants

  • Managing social media presence on Facebook, Instagram, Twitter

  • Building relationships with local community to run intercultural events, create a homestay program, and develop original tours.

 

Implementation Coordinator                             

Salesforce.com - San Francisco, California

2013 - 2015

I led implementation of marketing automation software, ensuring client success through providing training, best practices, and troubleshooting.

 

Talent Coordinator   

Charlotte Russe - San Francisco, California

2012 - 2013

I recruited creative and marketing talent for a fast fashion company. This included sourcing, screening, and interviewing candidates for this national fashion brand.

 

Client Solutions Intern

Lonely Planet -  Oakland, California

2011 - 2012

I assisted B2B sales managers in daily operations to inform and guide product development.

Education

University of California, Berkeley

BA Political Economy

2009-2013

Instituto Cervantes @ CLIC Sevilla

Spanish as a Foreign Language

Teaching Certificate. March 2017